Reconsidering the “Palin Effect” in the 2008 U.S. Presidential Election

Abstract

“The ‘Palin Effect’ in the U.S. 2008 Presidential Election” analyzes the effect of Sarah Palin on presidential vote choice. Two of the substantive conclusions are (1) Palin cost McCain votes among independents and moderates, and (2) Palin had the largest effect on vote choice of any recent vice-presidential nominee. Our analysis shows that the data do not support these findings. We find that respondent evaluations of Palin have a positive effect on McCain vote choice, even among independents and moderates, and Palin’s effect on the election outcome is comparable with ten of the last fifteen vice-presidential nominees.